Tuesday 3 November 2026 Calendar Track record Research
United Kingdom · General election · 1970not used by the model

The final polls missed by 2.5 points a party. Labour was overstated most, by 4.3.

5 final polls from 5 pollsters, each firm's last before polling day, against the official result. This election is before 2000, so the forecast does not learn from it.

United Kingdom, 1970: the 5 final polls missed each party by 2.5 points on average. The biggest miss was Lab, +4.3 points; the closest pollster was ORC.

2.53
Poll average: average miss per party
3 parties at 5%+; all 3 measured: 2.53
2.57
A typical single poll
points a party, same parties
+4.3
Biggest miss: Lab
polls 48.2, result 43.9
ORC
Closest to the result
1.00 points a party; furthest: Marplan 3.87

Each final poll against the result

The line is the result. Each dot is one pollster's final poll, placed by how far it was from the result; the ring is the poll average. Right of the line, the polls had the party too high.

← too lowtoo high →polls / result
Con
Gallup: 42.0 (−4.2) Harris: 46.0 (−0.2) Marplan: 41.5 (−4.7) NOP: 44.1 (−2.1) ORC: 46.5 (+0.3) Average: 44.0 (−2.2)
−2.244.0 / 46.2
Lab
Gallup: 49.0 (+5.1) Harris: 48.0 (+4.1) Marplan: 50.2 (+6.3) NOP: 48.2 (+4.3) ORC: 45.5 (+1.6) Average: 48.2 (+4.3)
+4.348.2 / 43.9
Lib Dem
Gallup: 7.5 (−0.1) Harris: 5.0 (−2.6) Marplan: 7.0 (−0.6) NOP: 6.4 (−1.2) ORC: 6.5 (−1.1) Average: 6.5 (−1.1)
−1.16.5 / 7.6
resultone pollster's final pollaverage of the final polls

The poll average against the result

PartyResultPoll averageMissLowest–highest pollPolls
Con 46.2 44.0 −2.2 41.5–46.5 5
Lab 43.9 48.2 +4.3 45.5–50.2 5
Lib Dem 7.6 6.5 −1.1 5.0–7.5 5

Each pollster's final poll

Closest first. Under each figure, the miss: + too high, − too low.

Pollster Con Lab Lib Dem Avg miss
ORC 17 Jun 1970 46.5+0.3 45.5+1.6 6.5−1.1 1.00
Harris 14 Jun 1970 46.0−0.2 48.0+4.1 5.0−2.6 2.30
NOP 16 Jun 1970 44.1−2.1 48.2+4.3 6.4−1.2 2.53
Gallup 16 Jun 1970 42.0−4.2 49.0+5.1 7.5−0.1 3.13
Marplan 14 Jun 1970 41.5−4.7 50.2+6.3 7.0−0.6 3.87
Average of the final polls 44.0−2.2 48.2+4.3 6.5−1.1 2.53
Result 46.2 43.9 7.6

How this is measured