Tuesday 3 November 2026 Calendar Track record Research
United Kingdom · General election · 1966not used by the model

The final polls missed by 1.5 points a party. Labour was overstated most, by 2.6.

4 final polls from 4 pollsters, each firm's last before polling day, against the official result. This election is before 2000, so the forecast does not learn from it.

United Kingdom, 1966: the 4 final polls missed each party by 1.5 points on average. The biggest miss was Lab, +2.6 points; the closest pollster was Research Services.

1.52
Poll average: average miss per party
3 parties at 5%+; all 3 measured: 1.52
1.58
A typical single poll
points a party, same parties
+2.5
Biggest miss: Lab
polls 51.4, result 48.8
Research Services
Closest to the result
0.47 points a party; furthest: Daily Express (own poll) 3.40

Each final poll against the result

The line is the result. Each dot is one pollster's final poll, placed by how far it was from the result; the ring is the poll average. Right of the line, the polls had the party too high.

← too lowtoo high →polls / result
Lab
Daily Express (own poll): 54.1 (+5.3) Gallup: 51.0 (+2.2) NOP: 50.6 (+1.8) Research Services: 49.7 (+0.9) Average: 51.4 (+2.5)
+2.551.4 / 48.8
Con
Daily Express (own poll): 37.4 (−4.0) Gallup: 40.0 (−1.4) NOP: 41.6 (+0.2) Research Services: 41.6 (+0.2) Average: 40.2 (−1.2)
−1.240.2 / 41.4
Lib Dem
Daily Express (own poll): 7.7 (−0.9) Gallup: 8.0 (−0.6) NOP: 7.4 (−1.2) Research Services: 8.3 (−0.3) Average: 7.9 (−0.7)
−0.77.9 / 8.6
resultone pollster's final pollaverage of the final polls

The poll average against the result

PartyResultPoll averageMissLowest–highest pollPolls
Lab 48.8 51.4 +2.5 49.7–54.1 4
Con 41.4 40.2 −1.2 37.4–41.6 4
Lib Dem 8.6 7.9 −0.7 7.4–8.3 4

Each pollster's final poll

Closest first. Under each figure, the miss: + too high, − too low.

Pollster Lab Con Lib Dem Avg miss
Research Services 22 Mar 1966 49.7+0.9 41.6+0.2 8.3−0.3 0.47
NOP 29 Mar 1966 50.6+1.8 41.6+0.2 7.4−1.2 1.07
Gallup 28 Mar 1966 51.0+2.2 40.0−1.4 8.0−0.6 1.40
Daily Express (own poll) 27 Mar 1966 54.1+5.3 37.4−4.0 7.7−0.9 3.40
Average of the final polls 51.4+2.5 40.2−1.2 7.9−0.7 1.52
Result 48.8 41.4 8.6

How this is measured