Tuesday 3 November 2026 Calendar Track record Research
United Kingdom · General election · 1964not used by the model

The final polls missed by 1.9 points a party. The Lib Dems were understated most, by 2.7.

4 final polls from 4 pollsters, each firm's last before polling day, against the official result. This election is before 2000, so the forecast does not learn from it.

United Kingdom, 1964: the 4 final polls missed each party by 1.9 points on average. The biggest miss was Lib Dem, -2.7 points; the closest pollster was Daily Express (own poll).

1.93
Poll average: average miss per party
3 parties at 5%+; all 3 measured: 1.93
2.12
A typical single poll
points a party, same parties
−2.7
Biggest miss: Lib Dem
polls 8.8, result 11.4
Daily Express (own poll)
Closest to the result
1.00 points a party; furthest: Research Services 3.23

Each final poll against the result

The line is the result. Each dot is one pollster's final poll, placed by how far it was from the result; the ring is the poll average. Right of the line, the polls had the party too high.

← too lowtoo high →polls / result
Lab
Daily Express (own poll): 43.7 (−1.1) Gallup: 46.0 (+1.2) NOP: 47.4 (+2.6) Research Services: 47.0 (+2.2) Average: 46.0 (+1.2)
+1.246.0 / 44.8
Con
Daily Express (own poll): 44.5 (+1.6) Gallup: 44.5 (+1.6) NOP: 44.3 (+1.4) Research Services: 46.0 (+3.1) Average: 44.8 (+1.9)
+1.944.8 / 42.9
Lib Dem
Daily Express (own poll): 11.1 (−0.3) Gallup: 9.0 (−2.4) NOP: 7.9 (−3.5) Research Services: 7.0 (−4.4) Average: 8.8 (−2.7)
−2.78.8 / 11.4
resultone pollster's final pollaverage of the final polls

The poll average against the result

PartyResultPoll averageMissLowest–highest pollPolls
Lab 44.8 46.0 +1.2 43.7–47.4 4
Con 42.9 44.8 +1.9 44.3–46.0 4
Lib Dem 11.4 8.8 −2.7 7.0–11.1 4

Each pollster's final poll

Closest first. Under each figure, the miss: + too high, − too low.

Pollster Lab Con Lib Dem Avg miss
Daily Express (own poll) 10 Oct 1964 43.7−1.1 44.5+1.6 11.1−0.3 1.00
Gallup 13 Oct 1964 46.0+1.2 44.5+1.6 9.0−2.4 1.73
NOP 12 Oct 1964 47.4+2.6 44.3+1.4 7.9−3.5 2.50
Research Services 1 Oct 1964 47.0+2.2 46.0+3.1 7.0−4.4 3.23
Average of the final polls 46.0+1.2 44.8+1.9 8.8−2.7 1.93
Result 44.8 42.9 11.4

How this is measured