Tuesday 3 November 2026 Calendar Track record Research
United Kingdom · General election · 1974 Febnot used by the model

The final polls missed by 1.9 points a party. The Lib Dems were overstated most, by 2.9.

6 final polls from 6 pollsters, each firm's last before polling day, against the official result. This election is before 2000, so the forecast does not learn from it.

United Kingdom, 1974 Feb: the 6 final polls missed each party by 1.9 points on average. The biggest miss was Lib Dem, +2.9 points; the closest pollster was Gallup.

1.86
Poll average: average miss per party
3 parties at 5%+; all 3 measured: 1.86
2.17
A typical single poll
points a party, same parties
+2.9
Biggest miss: Lib Dem
polls 22.7, result 19.8
Gallup
Closest to the result
0.63 points a party; furthest: Marplan 3.67

Each final poll against the result

The line is the result. Each dot is one pollster's final poll, placed by how far it was from the result; the ring is the poll average. Right of the line, the polls had the party too high.

← too lowtoo high →polls / result
Con
Business Decisions: 35.0 (−3.8) Gallup: 39.5 (+0.7) Harris: 40.2 (+1.4) Marplan: 36.5 (−2.3) NOP: 39.5 (+0.7) ORC: 38.7 (−0.1) Average: 38.2 (−0.6)
−0.638.2 / 38.8
Lab
Business Decisions: 37.5 (−0.5) Gallup: 37.5 (−0.5) Harris: 35.2 (−2.8) Marplan: 34.5 (−3.5) NOP: 35.5 (−2.5) ORC: 34.9 (−3.1) Average: 35.9 (−2.1)
−2.135.9 / 38.0
Lib Dem
Business Decisions: 23.5 (+3.7) Gallup: 20.5 (+0.7) Harris: 22.0 (+2.2) Marplan: 25.0 (+5.2) NOP: 22.0 (+2.2) ORC: 23.0 (+3.2) Average: 22.7 (+2.9)
+2.922.7 / 19.8
resultone pollster's final pollaverage of the final polls

The poll average against the result

PartyResultPoll averageMissLowest–highest pollPolls
Con 38.8 38.2 −0.6 35.0–40.2 6
Lab 38.0 35.9 −2.1 34.5–37.5 6
Lib Dem 19.8 22.7 +2.9 20.5–25.0 6

Each pollster's final poll

Closest first. Under each figure, the miss: + too high, − too low.

Pollster Con Lab Lib Dem Avg miss
Gallup 27 Feb 1974 39.5+0.7 37.5−0.5 20.5+0.7 0.63
NOP 27 Feb 1974 39.5+0.7 35.5−2.5 22.0+2.2 1.80
ORC 27 Feb 1974 38.7−0.1 34.9−3.1 23.0+3.2 2.13
Harris 27 Feb 1974 40.2+1.4 35.2−2.8 22.0+2.2 2.13
Business Decisions 21 Feb 1974 35.0−3.8 37.5−0.5 23.5+3.7 2.67
Marplan 27 Feb 1974 36.5−2.3 34.5−3.5 25.0+5.2 3.67
Average of the final polls 38.2−0.6 35.9−2.1 22.7+2.9 1.86
Result 38.8 38.0 19.8

How this is measured