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United Kingdom · General election · 2024

The final polls missed by 2.2 points a party. Labour was overstated most, by 4.2.

20 final polls from 20 pollsters, each firm's last before polling day, against the official result.

United Kingdom, 2024: the 20 final polls missed each party by 2.2 points on average. The biggest miss was Lab, +4.2 points; the closest pollster was Kantar / Verian.

2.20
Poll average: average miss per party
5 parties at 5%+; all 5 measured: 2.20
2.38
A typical single poll
points a party, same parties
+4.2
Biggest miss: Lab
polls 38.9, result 34.7
Kantar / Verian
Closest to the result
1.30 points a party; furthest: PeoplePolling 3.94

Each final poll against the result

The line is the result. Each dot is one pollster's final poll, placed by how far it was from the result; the ring is the poll average. Right of the line, the polls had the party too high.

← too lowtoo high →polls / result
Lab
BMG: 39.0 (+4.3) ComRes / Savanta: 39.0 (+4.3) Deltapoll: 39.0 (+4.3) Focaldata: 43.0 (+8.3) Ipsos: 37.0 (+2.3) JL Partners: 38.0 (+3.3) Kantar / Verian: 36.0 (+1.3) Lord Ashcroft: 38.0 (+3.3) More in Common: 39.0 (+4.3) Norstat: 37.0 (+2.3) Number Cruncher: 41.0 (+6.3) Opinium: 41.0 (+6.3) PeoplePolling: 36.0 (+1.3) Redfield & Wilton: 41.0 (+6.3) Stonehaven: 39.5 (+4.8) Survation: 38.0 (+3.3) Techne: 41.0 (+6.3) WeThink: 41.0 (+6.3) Whitestone: 38.0 (+3.3) YouGov: 37.0 (+2.3) Average: 38.9 (+4.2)
+4.238.9 / 34.7
Con
BMG: 22.0 (−2.4) ComRes / Savanta: 20.0 (−4.4) Deltapoll: 22.0 (−2.4) Focaldata: 21.0 (−3.4) Ipsos: 19.0 (−5.4) JL Partners: 23.0 (−1.4) Kantar / Verian: 21.0 (−3.4) Lord Ashcroft: 19.0 (−5.4) More in Common: 24.0 (−0.4) Norstat: 24.0 (−0.4) Number Cruncher: 23.0 (−1.4) Opinium: 21.0 (−3.4) PeoplePolling: 16.0 (−8.4) Redfield & Wilton: 22.0 (−2.4) Stonehaven: 21.9 (−2.5) Survation: 20.0 (−4.4) Techne: 19.0 (−5.4) WeThink: 23.0 (−1.4) Whitestone: 21.0 (−3.4) YouGov: 20.0 (−4.4) Average: 21.1 (−3.3)
−3.321.1 / 24.4
Reform
BMG: 16.0 (+1.3) ComRes / Savanta: 17.0 (+2.3) Deltapoll: 17.0 (+2.3) Focaldata: 16.0 (+1.3) Ipsos: 15.0 (+0.3) JL Partners: 17.0 (+2.3) Kantar / Verian: 16.0 (+1.3) Lord Ashcroft: 18.0 (+3.3) More in Common: 15.0 (+0.3) Norstat: 16.0 (+1.3) Number Cruncher: 13.0 (−1.7) Opinium: 17.0 (+2.3) PeoplePolling: 20.0 (+5.3) Redfield & Wilton: 16.0 (+1.3) Stonehaven: 15.5 (+0.8) Survation: 17.0 (+2.3) Techne: 17.0 (+2.3) WeThink: 15.0 (+0.3) Whitestone: 18.0 (+3.3) YouGov: 17.0 (+2.3) Average: 16.4 (+1.7)
+1.716.4 / 14.7
Lib Dem
BMG: 11.0 (−1.6) ComRes / Savanta: 10.0 (−2.6) Deltapoll: 10.0 (−2.6) Focaldata: 10.0 (−2.6) Ipsos: 11.0 (−1.6) JL Partners: 13.0 (+0.4) Kantar / Verian: 13.0 (+0.4) Lord Ashcroft: 11.0 (−1.6) More in Common: 12.0 (−0.6) Norstat: 11.0 (−1.6) Number Cruncher: 11.0 (−1.6) Opinium: 11.0 (−1.6) PeoplePolling: 10.0 (−2.6) Redfield & Wilton: 10.0 (−2.6) Stonehaven: 10.5 (−2.1) Survation: 12.0 (−0.6) Techne: 12.0 (−0.6) WeThink: 11.0 (−1.6) Whitestone: 10.0 (−2.6) YouGov: 13.0 (+0.4) Average: 11.1 (−1.5)
−1.511.1 / 12.6
Green
BMG: 7.0 (+0.1) ComRes / Savanta: 5.0 (−1.9) Deltapoll: 7.0 (+0.1) Focaldata: 5.0 (−1.9) Ipsos: 9.0 (+2.1) JL Partners: 5.0 (−1.9) Kantar / Verian: 7.0 (+0.1) Lord Ashcroft: 8.0 (+1.1) More in Common: 5.0 (−1.9) Norstat: 6.0 (−0.9) Number Cruncher: 7.0 (+0.1) Opinium: 7.0 (+0.1) PeoplePolling: 9.0 (+2.1) Redfield & Wilton: 6.0 (−0.9) Stonehaven: 6.5 (−0.4) Survation: 7.0 (+0.1) Techne: 5.0 (−1.9) WeThink: 7.0 (+0.1) Whitestone: 7.0 (+0.1) YouGov: 7.0 (+0.1) Average: 6.6 (−0.3)
−0.36.6 / 6.9
resultone pollster's final pollaverage of the final polls

The poll average against the result

PartyResultPoll averageMissLowest–highest pollPolls
Lab 34.7 38.9 +4.2 36.0–43.0 20
Con 24.4 21.1 −3.3 16.0–24.0 20
Reform 14.7 16.4 +1.7 13.0–20.0 20
Lib Dem 12.6 11.1 −1.5 10.0–13.0 20
Green 6.9 6.6 −0.3 5.0–9.0 20

Each pollster's final poll

Closest first. Under each figure, the miss: + too high, − too low.

Pollster Lab Con Reform Lib Dem Green Avg miss
Kantar / Verian 1 Jul 2024 36.0+1.3 21.0−3.4 16.0+1.3 13.0+0.4 7.0+0.1 1.30
Norstat 3 Jul 2024 37.0+2.3 24.0−0.4 16.0+1.3 11.0−1.6 6.0−0.9 1.30
More in Common 30 Jun 2024 39.0+4.3 24.0−0.4 15.0+0.3 12.0−0.6 5.0−1.9 1.50
JL Partners 3 Jul 2024 38.0+3.3 23.0−1.4 17.0+2.3 13.0+0.4 5.0−1.9 1.86
YouGov 27 Jun 2024 37.0+2.3 20.0−4.4 17.0+2.3 13.0+0.4 7.0+0.1 1.90
BMG 2 Jul 2024 39.0+4.3 22.0−2.4 16.0+1.3 11.0−1.6 7.0+0.1 1.94
WeThink 3 Jul 2024 41.0+6.3 23.0−1.4 15.0+0.3 11.0−1.6 7.0+0.1 1.94
Stonehaven 30 Jun 2024 39.5+4.8 21.9−2.5 15.5+0.8 10.5−2.1 6.5−0.4 2.12
Survation 3 Jul 2024 38.0+3.3 20.0−4.4 17.0+2.3 12.0−0.6 7.0+0.1 2.14
Number Cruncher 3 Jul 2024 41.0+6.3 23.0−1.4 13.0−1.7 11.0−1.6 7.0+0.1 2.22
Deltapoll 3 Jul 2024 39.0+4.3 22.0−2.4 17.0+2.3 10.0−2.6 7.0+0.1 2.34
Ipsos 3 Jul 2024 37.0+2.3 19.0−5.4 15.0+0.3 11.0−1.6 9.0+2.1 2.34
Whitestone 2 Jul 2024 38.0+3.3 21.0−3.4 18.0+3.3 10.0−2.6 7.0+0.1 2.54
Redfield & Wilton 2 Jul 2024 41.0+6.3 22.0−2.4 16.0+1.3 10.0−2.6 6.0−0.9 2.70
Opinium 3 Jul 2024 41.0+6.3 21.0−3.4 17.0+2.3 11.0−1.6 7.0+0.1 2.74
Lord Ashcroft 1 Jul 2024 38.0+3.3 19.0−5.4 18.0+3.3 11.0−1.6 8.0+1.1 2.94
ComRes / Savanta 3 Jul 2024 39.0+4.3 20.0−4.4 17.0+2.3 10.0−2.6 5.0−1.9 3.10
Techne 27 Jun 2024 41.0+6.3 19.0−5.4 17.0+2.3 12.0−0.6 5.0−1.9 3.30
Focaldata 17 Jun 2024 43.0+8.3 21.0−3.4 16.0+1.3 10.0−2.6 5.0−1.9 3.50
PeoplePolling 2 Jul 2024 36.0+1.3 16.0−8.4 20.0+5.3 10.0−2.6 9.0+2.1 3.94
Average of the final polls 38.9+4.2 21.1−3.3 16.4+1.7 11.1−1.5 6.6−0.3 2.20
Result 34.7 24.4 14.7 12.6 6.9

How this is measured