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United Kingdom · General election · 2015

The final polls missed by 1.7 points a party. The Conservatives were understated most, by 3.6.

12 final polls from 12 pollsters, each firm's last before polling day, against the official result.

United Kingdom, 2015: the 12 final polls missed each party by 1.7 points on average. The biggest miss was Con, -3.6 points; the closest pollster was Survation.

1.68
Poll average: average miss per party
4 parties at 5%+; all 5 measured: 1.62
2.11
A typical single poll
points a party, same parties
−3.6
Biggest miss: Con
polls 34.1, result 37.7
Survation
Closest to the result
1.18 points a party; furthest: Panelbase 2.93

Each final poll against the result

The line is the result. Each dot is one pollster's final poll, placed by how far it was from the result; the ring is the poll average. Right of the line, the polls had the party too high.

← too lowtoo high →polls / result
Con
BMG: 34.0 (−3.7) ComRes / Savanta: 35.0 (−2.7) ICM: 34.0 (−3.7) Ipsos: 36.0 (−1.7) Kantar / Verian: 33.0 (−4.7) Lord Ashcroft: 33.0 (−4.7) Opinium: 35.0 (−2.7) Panelbase: 31.0 (−6.7) Populus: 33.0 (−4.7) Survation: 37.0 (−0.7) SurveyMonkey: 34.0 (−3.7) YouGov: 34.0 (−3.7) Average: 34.1 (−3.6)
−3.634.1 / 37.7
Lab
BMG: 34.0 (+2.8) ComRes / Savanta: 34.0 (+2.8) ICM: 35.0 (+3.8) Ipsos: 35.0 (+3.8) Kantar / Verian: 32.0 (+0.8) Lord Ashcroft: 33.0 (+1.8) Opinium: 34.0 (+2.8) Panelbase: 33.0 (+1.8) Populus: 33.0 (+1.8) Survation: 31.0 (−0.2) SurveyMonkey: 28.0 (−3.2) YouGov: 34.0 (+2.8) Average: 33.0 (+1.8)
+1.833.0 / 31.2
Reform
BMG: 12.0 (−0.9) ComRes / Savanta: 12.0 (−0.9) ICM: 11.0 (−1.9) Ipsos: 11.0 (−1.9) Kantar / Verian: 14.0 (+1.1) Lord Ashcroft: 11.0 (−1.9) Opinium: 12.0 (−0.9) Panelbase: 16.0 (+3.1) Populus: 14.0 (+1.1) Survation: 11.0 (−1.9) SurveyMonkey: 13.0 (+0.1) YouGov: 12.0 (−0.9) Average: 12.4 (−0.5)
−0.512.4 / 12.9
Lib Dem
BMG: 10.0 (+1.9) ComRes / Savanta: 9.0 (+0.9) ICM: 9.0 (+0.9) Ipsos: 8.0 (−0.1) Kantar / Verian: 8.0 (−0.1) Lord Ashcroft: 10.0 (+1.9) Opinium: 8.0 (−0.1) Panelbase: 8.0 (−0.1) Populus: 10.0 (+1.9) Survation: 10.0 (+1.9) SurveyMonkey: 7.0 (−1.1) YouGov: 10.0 (+1.9) Average: 8.9 (+0.8)
+0.88.9 / 8.1
Greenunder 5%
BMG: 4.0 (+0.2) ComRes / Savanta: 4.0 (+0.2) ICM: 4.0 (+0.2) Ipsos: 5.0 (+1.2) Kantar / Verian: 6.0 (+2.2) Lord Ashcroft: 6.0 (+2.2) Opinium: 6.0 (+2.2) Panelbase: 5.0 (+1.2) Populus: 5.0 (+1.2) Survation: 5.0 (+1.2) SurveyMonkey: 8.0 (+4.2) YouGov: 4.0 (+0.2) Average: 5.2 (+1.4)
+1.45.2 / 3.8
resultone pollster's final pollaverage of the final polls

The poll average against the result

PartyResultPoll averageMissLowest–highest pollPolls
Con 37.7 34.1 −3.6 31.0–37.0 12
Lab 31.2 33.0 +1.8 28.0–35.0 12
Reform 12.9 12.4 −0.5 11.0–16.0 12
Lib Dem 8.1 8.9 +0.8 7.0–10.0 12
Green · not in the average miss 3.8 5.2 +1.4 4.0–8.0 12

Each pollster's final poll

Closest first. Under each figure, the miss: + too high, − too low.

Pollster Con Lab Reform Lib Dem Green Avg miss
Survation 6 May 2015 37.0−0.7 31.0−0.2 11.0−1.9 10.0+1.9 5.0+1.2 1.18
Opinium 5 May 2015 35.0−2.7 34.0+2.8 12.0−0.9 8.0−0.1 6.0+2.2 1.63
Kantar / Verian 4 May 2015 33.0−4.7 32.0+0.8 14.0+1.1 8.0−0.1 6.0+2.2 1.68
ComRes / Savanta 6 May 2015 35.0−2.7 34.0+2.8 12.0−0.9 9.0+0.9 4.0+0.2 1.83
Ipsos 6 May 2015 36.0−1.7 35.0+3.8 11.0−1.9 8.0−0.1 5.0+1.2 1.88
SurveyMonkey 6 May 2015 34.0−3.7 28.0−3.2 13.0+0.1 7.0−1.1 8.0+4.2 2.03
BMG 5 May 2015 34.0−3.7 34.0+2.8 12.0−0.9 10.0+1.9 4.0+0.2 2.33
YouGov 6 May 2015 34.0−3.7 34.0+2.8 12.0−0.9 10.0+1.9 4.0+0.2 2.33
Populus 7 May 2015 33.0−4.7 33.0+1.8 14.0+1.1 10.0+1.9 5.0+1.2 2.38
ICM 6 May 2015 34.0−3.7 35.0+3.8 11.0−1.9 9.0+0.9 4.0+0.2 2.58
Lord Ashcroft 6 May 2015 33.0−4.7 33.0+1.8 11.0−1.9 10.0+1.9 6.0+2.2 2.58
Panelbase 6 May 2015 31.0−6.7 33.0+1.8 16.0+3.1 8.0−0.1 5.0+1.2 2.93
Average of the final polls 34.1−3.6 33.0+1.8 12.4−0.5 8.9+0.8 5.2+1.4 1.68
Result 37.7 31.2 12.9 8.1 3.8

How this is measured